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With the rise of online video conferencing technology, it has become easier for brands to create events that can reach large, multi-national audiences. But reaching new listeners isn’t the same as getting through to them. For that, you need to be able to speak their language.

Language is a major barrier when organising an inclusive virtual event. There are many types of translation services available, including: real-time AI translation, interpreting technology, and written translation such as captions and subtitles. However, it can be difficult to choose a service that best fits the needs of your event. This article explores why adding web conferencing with language translation to events is key to driving meaningful brand engagement.

For nearly two years now event and meeting organisers worldwide have been trying out new and creative ways to take their gatherings online and embraced change and adaptation like never before.

While Zoom offers some built-in language interpretation capabilities, Interprefy's expertise, support, and cutting-edge Remote Simultaneous Interpreting (RSI) software with a dedicated interpreter interface can help take multilingual Zoom meetings to the next level.

Conference interpreting hasn't changed much since 1945 - but it has definitely undergone a seismic shift since 2020. With the majority of events being canceled or moved online because of social distancing, interpreters had to adapt quickly to not miss out on interpreting opportunities. Fortunately, Remote Simultaneous Interpretation technology already existed and those who adopted the technology could resume work successfully.