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Markus Aregger

Markus Aregger

Markus is Head of Marketing at Interprefy, on a mission to help people and organizations connect by breaking down language barriers.

Recent posts by Markus Aregger

8 min read

9 tips for creating stunning international hybrid events

By Markus Aregger on October 6, 2021

The COVID-19 pandemic and subsequent lockdowns during 2020 and 2021 forced event managers to rethink how they host conferences, seminars, workshops, and other meetings. 

5 min read

6 Incredible Benefits of Hybrid Events

By Markus Aregger on August 31, 2021

"Hybrid event" may well be the word of the year within the event industry. Having become the talk of town, the concept of hybrid events has been sending seismic waves across the events industry, sparking event planners' creativity and imagination beyond the constraints of physical venues.

Topics: hybrid events
6 min read

What is a hybrid event and how do I get started?

By Markus Aregger on August 24, 2021

Since March last year, most events had to pivot toward a virtual-only model. And despite event planners having to accommodate to the unexpected, many experienced great success and started to embrace the benefits that virtual brought to their events.

Topics: hybrid events
13 min read

20+ event platforms that now offer an integrated live interpretation experience

By Markus Aregger on June 21, 2021

One year into the new brave world of virtual conferencing, the appetite for virtual events does not seem to slow down. According to marketwatch.com the year-over-year growth rate for the global virtual events market for 2021 is estimated at 40.37%" by the end of 2025.

And even as in-person events slowly begin to return, offering two entry points - a virtual experience and a on-site experience - is increasingly becoming an added value many event organisers don't want to miss out on. The undisputed, yet largely untapped potential of hybrid events means organisers will continue to look for best-of-breed cloud-based event technology to deliver stunning event experiences to remote attendees beyond the pandemic.

Topics: Online Events Multilingual Web Conferencing Interprefy Partners
6 min read

How to set up multilingual webinars on any meeting platform

By Markus Aregger on June 7, 2021

In just months, the global landscape has changed dramatically, with almost every sector having to pivot to digital technology. For now, in-person meetings, lectures, events and conferences are off-the-table (or restricted to fewer numbers), leaving companies to rely on virtual meeting and webinar platforms such as GoToWebinar, Microsoft Teams and Zoom to continue operations.

Topics: Event Management Online Events
5 min read

Effective tips & tactics to promote your online multilingual events

By Markus Aregger on May 3, 2021

The COVID-19 pandemic has changed the events industry status quo. And for companies to survive and thrive in our ‘new normal’, they need to rise to the challenge of hosting smooth, engaging events in virtual environments.

Topics: Event Management Online Events
5 min read

How to set up Interprefy for virtual and hybrid conferences

By Markus Aregger on March 16, 2021

The events industry is in uncharted territory. With many conferences having to pivot to the virtual environment in the wake of the COVID-19 pandemic, what does the future hold for international conferences, and how will the global events industry — worth $1.5 trillion* — recover? 

Topics: Online Events Conferences
6 min read

Tools, tactics & features to drive online event engagement

By Markus Aregger on January 19, 2021

The COVID-19 pandemic has been a key driver in the rapid adoption of virtual environments. 

This is not to say that their rise in popularity was unforeseen — the format has carved a niche in the events landscape and will continue to alter the DNA of physical events in the future. Hybrid events are expected to continue to gain relevance, catering to both on-site and remote attendees.

Topics: Event Management Online Events
4 min read

5 things you can learn from 2020’s best online events

By Markus Aregger on December 29, 2021

Up until recently, online events were considered a last resort for event professionals. Mainstream digital experiences lagged behind their on-location counterparts and were largely the preserve of art exhibitions and the “the really risqué” (or borderline gimmicky). 

Topics: Online Events