Learning Area

Unless you haven’t heard, there’s a pretty big sustainability conference taking place in Egypt this month, aiming to once again highlight the action (or lack of) on climate change over the past year.

Managers in the events industry will be keeping a keen eye on progressions, as the conference couldn’t come at a more perfect time. In-person events are back in full swing, but with plenty of appetite for sustainable events from attendees, many are looking for help in delivering eco-friendly events that go beyond simply hosting them online.

As we’re venturing into the new year, many companies are finalising the preparation of their sales kick-off meetings. These meetings are a fantastic opportunity for sales, marketing, product, and customer support teams to meet, celebrate, get motivated and strategise for the future, but they require a ton of work.

Interprefiers Take the Floor is now available on your preferred podcast directory.

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Portuguese(BR) interpreter and founder of King Tradução, Arthur Dias connects with Interprefy's Senior Training Specialist, Jelena Markovic. In this episode, we talk about the difference between onsite and online meetings and events for interpreters, the significance of training and preparation of all parties involved, as well as the remote support's role at Interprefy.

It’s hard to believe that just a few years ago most events were not fully capable of reaching large multinational audiences. Now, web conferencing and video broadcasting platforms, like ON24, Zoom and Microsoft Teams, have removed physical limitations from virtual events. Event planners and marketing teams are now able to attract audiences from across the globe, as long as they have a strong internet connection. However, inefficient language translation remains a stark barrier of access to events and creates extra friction. Without a common language or translation tool, many people feel excluded and will not attend the event.

With the rise of online video conferencing technology, it has become easier for brands to create events that can reach large, multi-national audiences. But reaching new listeners isn’t the same as getting through to them. For that, you need to be able to speak their language.

Language is a major barrier when organising an inclusive virtual event. There are many types of translation services available, including: real-time AI translation, interpreting technology, and written translation such as captions and subtitles. However, it can be difficult to choose a service that best fits the needs of your event. This article explores why adding web conferencing with language translation to events is key to driving meaningful brand engagement.

Interpretation is the art of transforming a message from one language to another, either through speaking or signing. Unlike translation, which involves written communication, interpretation is done verbally or through sign language. This crucial distinction between the two is what sets them apart.

A hybrid event combines in-person and online elements. In other words, an in-person event that has speakers, attendees or interpreters connecting and participating remotely, is a hybrid event.

Interprefiers Take the Floor is now available on your preferred podcast directory.

Listen and download the podcast below:

Available for download on:

French interpreter and influencer Mike Lemay connects with Interprefy's Head of People and Culture, Comfort Macauley. This episode discusses the importance of creating, nurturing, and increasing your network, including non-conventional platforms.

Interprefiers Take the Floor is now available on your preferred podcast directory.

Listen and download the podcast below:

Available for download on:

French interpreter Philippe Dunkel, with close to 200 interprefied events under his mic, meets CRM Marketing Manager, Susi Lovati, in our latest episode of Interprefiers Take the Floor. In this episode, we address the hot topic of sustainability in the multilingual events space and how remote interpretation has given opportunities to interpreters.