Blog Articles

The International Organisation for Standarisation (ISO) defines interpreting as "rendering of spoken or signed information from a source language to a target language in oral or signed form, conveying both the register and meaning of the source language content". Add "remote" to this definition and it then seems obvious that we are referring to the act of interpreting in the distance. In this context, remote interpretation services enable spoken or signed communication to take place when interpreters and participants are not in the same physical location, but, is there only one way of doing it? and, where is it used?

Conferences and events are integral parts of doing business in today's world. Even with the rise of technologies that make virtual gatherings possible, we all feel a longing for a good, old-fashioned face-to-face get-together where we can connect with our peers, enjoy great content.

Conference interpreting hasn't changed much since 1945 - but it has definitely undergone a seismic shift since 2020. With the majority of events being canceled or moved online because of social distancing, interpreters had to adapt quickly to not miss out on interpreting opportunities. Fortunately, Remote Simultaneous Interpretation technology already existed and those who adopted the technology could resume work successfully.

Sourcing an accurate and clear language interpretation solution is essential to delivering high-quality multilingual hybrid events. But finding the right solution can be a challenge, especially as interpretation needs to be provided for both on-site and virtual attendees. This logistical hurdle is multiplied by the number of languages that require interpretation.

Many hybrid event organisers have turned to Remote Simultaneous Interpretation (RSI) technology to solve this problem. But is RSI a good fit for your hybrid event? Let’s compare RSI with traditional interpretation before exploring how RSI fits into the hybrid event landscape.

The shift toward digital experiences and virtual events has created an opportunity for businesses to expand into new markets and reach audiences at scale. While expansion is key to business growth, it’s a challenging process that requires localising your content to fit with different multinational audiences.

If you work in a multinational, you’ll get a taste for the experiences only larger, multilingual companies can offer — like the opportunity to learn about new cultures and ways of doing business. However, unlocking these benefits requires proactively solving communication challenges that typically occur in multicultural, and multilingual environments.

Let’s examine 4 of the most common friction points and how interpreting services can help overcome them.

Hybrid events blend the best qualities of virtual event platforms with traditional venue-based events — literally offering the best of both worlds. They’re increasingly popular, and work well when you’re programming topics and activities that can be communicated to both physical and online audiences.

One of the greatest benefits of hybrid events is how much easier it is for organisers to ensure their event is inclusive and accessible. Here’s why you can no longer afford to ignore event inclusivity, and how you can lower barriers to access with your next hybrid event.

Consumers have recently undergone a dramatic shift in expectations. Now more and more consumers expect top digital experiences. Organisations are scrambling to update their offerings and the events industry is no different. But as McKinsey research shows, companies only have a short transition period before we settle into the “new normal.”

So what will online events look like under the “new normal?” In his new book, Reinventing Live, entrepreneur and events expert Marco Giberti predicts that online events will become significantly more sophisticated. He writes that “Post-Covid virtual events and webinars will be unrecognizable. It will be like comparing traditional TV with streaming.”

Soon, planners will no longer be able to get away with unprofessional events that “look like a bad video call.” Along with these shifts in customer expectations, event planners face another challenge that impacts event success: Zoom fatigue.

With the rise of remote working, viewers are spending more and more time in online meetings. This can be exhausting and can impact your audience’s drive to attend virtual events. After a long day at work, who wants to spend more time in front of their laptop?

To adapt to the new normal and overcome Zoom fatigue, event planners need to create engaging virtual experiences that win viewer attention. Drawing on some of the best recent online events, we’ve put together six key steps to improving your online events. Let’s dive in.

In March of 2020, we published a blog post offering advice on how to improve the diversity and inclusion of your online events. While it was still early days in the pandemic and the true impact of regional lockdowns was yet to be seen, it was already clear that there was a dramatic change in how events were planned, hosted, and attended.