Blog Articles

On 3rd October 2025, California Governor Gavin Newsom signed Senate Bill 707 into law. It quietly amended several sections of the Government Code. No fanfare. No viral headlines. But for any organisation involved in delivering, advising on, or participating in California's public meetings, this legislation matters more than most people currently realise. 

Language accessibility has become one of the defining responsibilities of modern organisations. As services, interactions, and experiences continue to shift, expectations for inclusive communication are rising. Regulations such as the European Accessibility Act (EAA), the Americans with Disabilities Act (ADA), and California’s Senate Bill 707 (SB 707) have accelerated this shift by setting clear requirements for accessible communication. Yet compliance alone is not enough. Organisations that treat language accessibility purely as a checklist risk missing the broader opportunity to create experiences that are genuinely usable, human centred, and future ready.

What is the lowest-risk path to scaling multilingual access across your organisation without blowing up security, budget, or user experience?

This question is asked by thousands of leaders every day. The first thing to consider is that global communication has never been more complex. Enterprises and institutions now operate across markets and time zones, manage remote teams and virtual events, and engage audiences who speak dozens of different languages.

Live translation is now a standard expectation for global events, meetings, and broadcasts. In 2026, the challenge for event organisers is no longer whether to provide multilingual access, but how to evaluate and select an approach that is reliable, responsible, and scalable over time.

As you finalise planning for your organisation's upcoming Sales Kick-Off (SKO) in January-March 2027, ask yourself three questions: Are all your regional teams — large or small — aligned on the same strategic message? Are those teams fully engaged during the event? And will the key updates, breakout discussions, and leadership messages be clearly understood and remembered over time? 

If the answer to any of these is “not entirely”, then your SKO — whether you run a global event, a departmental one, or a smaller regional meeting — may under-deliver.

Artificial Intelligence is no longer a futuristic dream. It’s the technology behind the captions you see on streaming platforms, the chatbots that answer your questions instantly, and the voice assistants that help you set reminders or translate a phrase when you’re abroad. In recent years, AI has begun to play a central role in how people connect, work, learn, and share information.

Imagine you are organising a cutting-edge hybrid summit. Your speakers are industry leaders, your platform is seamless, and your marketing campaign has reached audiences across continents. On the day of the event, hundreds of attendees attend online and onsite — from Zurich to São Paulo to Tokyo. Yet, as the sessions unfold, something feels off.

A noticeable portion of the audience drops off early. Engagement is minimal. Post-event feedback highlights "confusion" and "language issues." Others simply leave no comment at all.

We call this the Multilingual Event Paradox: the demand for multilingual communication in global business events has never been higher, yet awareness of accessible, scalable solutions remains surprisingly low. The result? A significant missed opportunity for engagement, inclusivity, and business growth.

As multilingual participation becomes a standard, organisations across Asia-Pacific and the Middle East are increasingly planning meetings and events for diverse, global audiences. Whether coordinating regional webinars, internal town halls, or large-scale conferences, teams are being asked to engage participants across languages and borders. Yet even as formats evolve, one element is often overlooked: language access. When it's missing, the result isn't just a gap in understanding — it can directly affect participation, engagement, and business outcomes.

At Interprefy, we work alongside leading event organisers across the Middle East and APAC, and we see this pattern emerge time and again. Ambitious formats. Brilliant speakers. Expansive reach. But no or little multilingual support. According to our latest research, one in three event organisers in these regions still don’t provide any form of real-time speech translation or interpretation.

There’s no denying it — work has changed, permanently. These days, it’s common for a single project team to span three or four time zones. One team member might log in from London, another from Warsaw, and another from Cape Town or Singapore. The era of fixed offices and face-to-face collaboration is fading fast. In its place, we now have something more flexible, more borderless — and far more complex.