Learning Area

As a result of COVID-19, events and conferences across the globe are being cancelled en masses to help mitigate the virus’ spread.

For many event organisers, the solution has been to move events online – delivering smaller, more intimate sessions for delegates. The results have been overwhelmingly positive so far.

As an industry that relies upon travel and thrives on face-to-face interactions (conferences, seminars and talks), the coronavirus is a pressing concern for many event management professionals and delegates alike.

I was on a flight from Barcelona to London recently and found myself contemplating the predicament event organisers face today when it comes to the use of technology.

Everywhere you look, there is change across the events industry. Against a backdrop of technological disruption, a shift in the dynamics that define the relationships between brands, agencies and consumers is taking place. It can be overwhelming to navigate through this change and to identify what conference delegates find valuable, what is just hype, and what you now need to make an event successful.