Blog Articles

Sourcing an accurate and clear language interpretation solution is essential to delivering high-quality multilingual hybrid events. But finding the right solution can be a challenge, especially as interpretation needs to be provided for both on-site and virtual attendees. This logistical hurdle is multiplied by the number of languages that require interpretation.

Many hybrid event organisers have turned to Remote Simultaneous Interpretation (RSI) technology to solve this problem. But is RSI a good fit for your hybrid event? Let’s compare RSI with traditional interpretation before exploring how RSI fits into the hybrid event landscape.

The shift toward digital experiences and virtual events has created an opportunity for businesses to expand into new markets and reach audiences at scale. While expansion is key to business growth, it’s a challenging process that requires localising your content to fit with different multinational audiences.

If you work in a multinational, you’ll get a taste for the experiences only larger, multilingual companies can offer — like the opportunity to learn about new cultures and ways of doing business. However, unlocking these benefits requires proactively solving communication challenges that typically occur in multicultural, and multilingual environments.

Let’s examine 4 of the most common friction points and how interpreting services can help overcome them.

Hybrid events blend the best qualities of virtual event platforms with traditional venue-based events — literally offering the best of both worlds. They’re increasingly popular, and work well when you’re programming topics and activities that can be communicated to both physical and online audiences.

One of the greatest benefits of hybrid events is how much easier it is for organisers to ensure their event is inclusive and accessible. Here’s why you can no longer afford to ignore event inclusivity, and how you can lower barriers to access with your next hybrid event.

Consumers have recently undergone a dramatic shift in expectations. Now more and more consumers expect top digital experiences. Organisations are scrambling to update their offerings and the events industry is no different. But as McKinsey research shows, companies only have a short transition period before we settle into the “new normal.”

So what will online events look like under the “new normal?” In his new book, Reinventing Live, entrepreneur and events expert Marco Giberti predicts that online events will become significantly more sophisticated. He writes that “Post-Covid virtual events and webinars will be unrecognizable. It will be like comparing traditional TV with streaming.”

Soon, planners will no longer be able to get away with unprofessional events that “look like a bad video call.” Along with these shifts in customer expectations, event planners face another challenge that impacts event success: Zoom fatigue.

With the rise of remote working, viewers are spending more and more time in online meetings. This can be exhausting and can impact your audience’s drive to attend virtual events. After a long day at work, who wants to spend more time in front of their laptop?

To adapt to the new normal and overcome Zoom fatigue, event planners need to create engaging virtual experiences that win viewer attention. Drawing on some of the best recent online events, we’ve put together six key steps to improving your online events. Let’s dive in.

In March of 2020, we published a blog post offering advice on how to improve the diversity and inclusion of your online events. While it was still early days in the pandemic and the true impact of regional lockdowns was yet to be seen, it was already clear that there was a dramatic change in how events were planned, hosted, and attended.

Webinars have been around for decades and, just like almost anything that’s been around this long, they have evolved. Over the past years, webinars have seen a huge uptick and continue to gain popularity.

In an era of globalization, business communication is reaching across international borders, geographic locations and time zones, and getting closer to barrier-free communication than ever.

As more events leverage digital technologies and hybrid formats, it’s increasingly easy for interested parties to participate in seminars, conferences, meetings, and the like — all in their chosen language. Ultimately ensuring multilingual communication doesn't get interrupted by language barriers.

And it’s all thanks to talents and technologies that allow for translation, interpretation (both simultaneous and consecutive), captioning, and subtitling to take place virtually and manifest locally.

Across the globe, these technologies are transforming how content is delivered and bridging communication gaps. They are enabling greater collaboration, supporting more opportunities to spread knowledge, helping people to pursue new business opportunities, and allowing us all to embrace other cultures.

It’s important to note that these processes all operate independently and are not interchangeable — so getting the most out of them means understanding how each one works and their best use-case scenarios.

In this article, we’re going to look at the differences between translation, interpretation, subtitles, and captioning, and where their best use case is.

Interprefiers Take the Floor is now available on your preferred podcast directory.

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Maha El-Metwally is a highly experienced interpreter who has been working as a conference interpreter for Arabic and English for over 15 years. She is also an RSI trainer.