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The appetite for virtual events does not seem to slow down. According to marketwatch.com the year-over-year growth rate for the global virtual events market for 2021 is estimated at 40.37%" by the end of 2025.

And even as in-person events slowly begin to return, offering two entry points - a virtual experience and a on-site experience - is increasingly becoming an added value many event organisers don't want to miss out on. The undisputed, yet largely untapped potential of hybrid events means organisers will continue to look for best-of-breed cloud-based event technology to deliver stunning event experiences to remote attendees beyond the pandemic.

What does it mean to lead global business? Typically you’ll be facing challenges that companies with a smaller footprint don’t even know exist. Thankfully, you’re also in line to reap the benefits that accompany solving these challenges.

So, what must global companies overcome to achieve consistent success? Let’s examine 4 common challenges of managing a multinational workforce and client base, along with their solutions.

In just months, the global landscape has changed dramatically, with almost every sector having to pivot to digital technology. For now, in-person meetings, lectures, events and conferences are off-the-table (or restricted to fewer numbers), leaving companies to rely on virtual meeting and webinar platforms such as GoToWebinar, Microsoft Teams and Zoom to continue operations.

The COVID-19 pandemic has changed the events industry status quo. And for companies to survive and thrive in our ‘new normal’, they need to rise to the challenge of hosting smooth, engaging events in virtual environments.

The events industry is in uncharted territory. With many conferences having to pivot to the virtual environment in the wake of the COVID-19 pandemic, what does the future hold for international conferences, and how will the global events industry — worth $1.5 trillion* — recover? 

The COVID-19 pandemic has been a key driver in the rapid adoption of virtual environments. 

This is not to say that their rise in popularity was unforeseen — the format has carved a niche in the events landscape and will continue to alter the DNA of physical events in the future. Hybrid events are expected to continue to gain relevance, catering to both on-site and remote attendees.

Up until recently, online events were considered a last resort for event professionals. Mainstream digital experiences lagged behind their on-location counterparts and were largely the preserve of art exhibitions and the “the really risqué” (or borderline gimmicky). 

The COVID-19 pandemic has changed the world irrevocably, forcing almost every industry to rapidly adopt online technology to continue operations.

And it’s no different for the translation and interpretation market.