Learning Area

Are communication barriers hindering the success of your business? If so, you’re not alone. Many international finance corporations are in the same boat. These organisations face the challenge of crucial information being lost in translation, mainly due to the different linguistic backgrounds of their team members.

When holding meetings with partners, customers, suppliers, or peers across multiple countries, language can often pose a big barrier to successful communication.

The International Organization for Standarization (ISO) defines interpreting as "rendering of spoken or signed information from a source language to a target language in oral or signed form, conveying both the register and meaning of the source language content". Add "remote" to this definition and it then seems obvious that we are referring to the act of interpreting in the distance but, is there only one way of doing it? and, where is it used?

The shift toward digital experiences and virtual events has created an opportunity for businesses to expand into new markets and reach audiences at scale. While expansion is key to business growth, it’s a challenging process that requires localising your content to fit with different multinational audiences.

If you work in a multinational, you’ll get a taste for the experiences only larger, multilingual companies can offer — like the opportunity to learn about new cultures and ways of doing business. However, unlocking these benefits requires proactively solving communication challenges that typically occur in multicultural, and multilingual environments.

Let’s examine 4 of the most common friction points and how interpreting services can help overcome them.