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Rooted in a science-first approach, the company has rapidly grown into a community-led movement across North America and Europe. At the centre is a passionate network of independent associates — more than 40,000 in Germany alone — supported by advocates and customers who all share a belief in non-invasive, drug-free wellness.

As this network expanded, so did the company’s commitment to inclusive, accessible communication, no matter the language.

Overview

From October 23-26, 2024, CBMC (Christian Business Men's Connection)  hosted its Asia Pacific Convention at the Galaxy International Convention Centre in Macau, China. This significant event brought together Christian business leaders from across the globe, requiring seamless communication across multiple languages to ensure an inclusive and engaging experience. CBMC sought a scalable and budget-friendly solution to bridge communication barriers for attendees from diverse linguistic backgrounds.

The Challenge

The need for AI Speech Translation Solutions 

CBMC faced the challenge of getting AI speech translation solutions for a wide range of languages within a limited budget. With attendees representing over 20 countries, the event required speech translation from Chinese and English into Thai, Korean, Vietnamese, and Khmer. The high cost of traditional simultaneous interpretation for these language combinations posed a significant hurdle for the non-profit organisation. Other than that, the organisation needed clear, accurate, and accessible translation to facilitate meaningful engagement with the event’s content. 

The Solution

Interprefy provided CBMC with their cost-effective, secure, scalable, and innovative solution Interprefy AI, encompassing live captions and subtitles and AI speech translation, combined with the Audience Mode feature of the Interprefy mobile app. This allowed attendees to access real-time voice translations directly on their smartphones, eliminating the need for expensive headsets or dedicated devices. This solution addressed CBMC's budgetary constraints while delivering high-quality, real-time speech translation. 

Implementation

From the initial contact on August 22, 2024, through multiple emails and meetings withInterprefy’s Sales Leaders leading up to the event on October 19, 2024, Interprefy supported and closely collaborated with CBMC. Discussions focused on the convention's specific translation needs, budget considerations, and proposal approvals. Interprefy's team worked diligently to tailor the solution to CBMC's unique requirements. The user-friendly Interprefymobile app made it easy for attendees to select their preferred language and access real-time speech translation throughout the convention. 

Results

Interprefy proved instrumental in creating a truly global and unified experience for CBMC's Asia Pacific Convention. Their immaculate real-time speech translation facilitated smooth communication and fostered a strong sense of inclusivity among diverse attendees. A particularly noteworthy success story involved the Mongolian delegation, whose language needs had not been pre-configured in advance. Interprefy’s flexible platform allowed for the quick addition of Mongolian as a supported language, ensuring the delegation's full participation and enriching their convention experience. 

Our partnership with Interprefy was key to creating a truly global and unified experience. Collaboration with Interprefy quickly adapted, providing instant translation to Mongolian and enabling full participation.This level of accessibility was invaluable, and it wouldn't have been possible without Interprefy.- Jonathan Li, Event Organizer, CBMC

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