How to set up multilingual webinars on any meeting platform

Note: Title idea: How to scale up your webinars on any platform

In just months, the global landscape has changed dramatically, with almost every sector having to pivot to digital technology. For now, in-person meetings, lectures, events and conferences are off-the-table (or restricted to fewer numbers), leaving companies to rely on virtual meeting and webinar platforms such as GoToWebinar, Microsoft Teams and Zoom to continue operations.

But for all the upheaval that COVID-19 has caused, how has the pandemic affected webinars and video conferencing?  

note: no more the new normal, this is now the normal. webinars have seen a seirous uptick and are here to stay. there is even a webinar manager position (data) . 

note: event managers have realized the benefits of webinars:

- engage with customers anywhere

- you can hold virtual events without taking up too much time in people's busy lives

- you can attract bigger audiences

- you can tap into new regions and markets

- you can get valuable feedback through polls & Q&As

- you can try new strategies without busting the bank - webinars are relatively easy and cost-efficient to plan and host

- you can measure the success through attendance rate, engagement, post-event surveys, etc.

- you can provide the content on demand after and reuse the webinar content for white papers, blogs etc.

- you can feed your lead pipeline

- ...

If there is a trend in marketing that stands out, it’s an attempt to connect even closer with the audience and that is exactly what RSI can help you achieve. 

What can RSI help you with:

-Reach more people: more languages, including sign language

-Engage more people: you can win and retain more people if your content is made available in their language and if they can interact in their mother tongue. 

-Some have captions: for more inclusive webinars: some people might not be able to hear or be at noisy locations so having human-interpreted content that is written in real-time by AI is very helpful

- We can also provide you with the recording, including the interpretation. There are different recordings we can provide you with:  

How do you get it?

Interprefy RSI solution is on the cloud and you can either use its meeting platform with RSI capabilities (insert link to connect pro characteristics here) or use it in over 20 event platforms (link to available platforms here).

The changing landscape of webinars

Note: Event marketeers are embracing these benefits, which led to a huge uptick:

Virtual events and video conferencing have become part of our daily lives, with webinar and multimedia content platforms reporting a significant usage uptick.

• In the past, audiences tended to avoid webinars on Mondays and Fridays. These days, Mondays and Fridays are well-attended. 
• The number of events held on Fridays and Tuesdays has increased by 222% and 271%, with Monday seeing the biggest increase, with a huge jump of 441%.
• While beginning webinars at 11 am is still best practice, the prevailing trend is that webinars are starting earlier in the day and cater to audiences from multiple time zones.

Because we can’t come together in person, the webinar format has proven an invaluable way for many sectors to continue productivity. 

This can be seen in the educational sector, where live or pre-recorded webinars are being used for students who can’t travel to campus. For various business sectors, webinars make it possible to demonstrate products, share insights and knowledge, onboard customers, and train employees, as well as hold important meetings.   

Many of these meetings involve a multinational contingent, calling for a robust tool that can provide real-time translation for live webinars and accurate captioning for recorded ones. After all, people of different nationalities shouldn’t have to put up with glitchy software that makes it difficult to follow and engage during the webinar.

Note: User experience is key. People's schedules are busy and you want to make it worth their time. You want to make sure everyone understands.

You can multiply your attendance by opening it up to people across the globe and tailor the content and messaging. How? Through RSI. 

How you can deliver the content in multiple languages

- RSI + Live Captions make it even more accessible, even for people connecting from a noisy cafe etc

Interprefy — tailored remote simultaneous speech translation for webinars of all sizes

Interprefy has been tailoring solutions around the language needs for webinars for over five years. Our patented RSI technology is cost-effective, rapidly deployable, best-in-class and promises virtually no latency. Combined with our global customer services and support team, you’ll be able to focus on making your multilingual webinar as engaging and memorable as possible. 

The Interprefy platform:

• Removes logistical complexity: Our cloud-based platform is intuitive, requires no configuration and can be scaled to meet the requirements of any online event, be it a webinar or virtual conference.
• Delivers content in more languages: Interprefy’s platform delivers remote simultaneous interpretation, so conference organisers can shift focus to finding the best conference-level interpreters to deliver content to audiences.

How to set up Interprefy for webinars

Interprefy offers three options for your webinars: Connect, Connect Pro and Select. 

Adding interpretation to GoToWebinar and more

With our Select option, users can choose their own webinar platform,  which Interprefy will connect to in one of three ways:

• Through a widget or language selector pop-up window
  For virtual event platforms that Interprefy partners with - such as Intrado, Hopin, ON24, 6Connect + many more -  there is a widget that can be included in the event interface. All a user needs to do is select their language of preference and mute the source audio. Learn more
  

To create memorable webinar events that allow attendees of all nationalities to enjoy and engage in the proceedings, book a 15 minute call with sales today.