Zurich, Switzerland, March 6, 2026 — Interprefy CEO Oddmund Braaten was recently featured in Arab News, where he shared insights on the growing importance of multilingual accessibility in global events and the evolving role of AI-powered language technologies.
In the interview, Braaten discussed how international events are increasingly expected to provide multilingual access as audiences become more global and diverse. Organisers are no longer viewing language support as a feature reserved only for flagship conferences, but as an essential component of everyday event experiences.
The conversation also explored how advances in artificial intelligence are changing how event organisers approach translation and interpretation. AI-powered speech translation and live captioning are enabling scalable multilingual communication across different event formats, from large conferences to smaller breakout sessions and hybrid environments.
Braaten highlighted that while AI technologies are expanding possibilities for multilingual accessibility, human interpreters remain essential in many contexts, particularly where nuance, cultural understanding and high-stakes communication are required. As a result, the future of multilingual events is likely to involve a combination of human expertise and AI-driven solutions.
The article also touches on the growing demand for language access across the Middle East’s rapidly expanding events sector. As international conferences, exhibitions and business gatherings continue to grow across the region, organisers are increasingly looking for solutions that allow audiences to participate fully regardless of language.
The discussion reflects a broader shift across the global events industry, where organisers are increasingly looking for practical ways to remove communication barriers and ensure audiences from different regions can fully engage with event content.
The full interview with Oddmund Braaten can be read on the Arab News website.
Interprefy is a global leader in cloud-based, multilingual communication services. Founded in Switzerland, the company aims to empower global communication by providing innovative solutions that leverage advanced AI technology and human expertise, enabling seamless multilingual communication for events and gatherings worldwide. Interprefy enhances engagement, inclusivity, and sustainability in the event industry through its commitment to technological innovation and environmental responsibility.